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Shopify Features and Benefits You Need To Know About

Shopify has a lot of features that can make your online store run more smoothly. This includes product management, email marketing, abandoned cart recovery and more.

Its product management tools help you manage products, inventory and shipping in one place. You can also track your orders and shipments in real time.

Shopify Features


It is easy to use

Whether you’re new to ecommerce or a seasoned pro, Shopify experts makes it easy to build your online store. It’s a drag-and-drop tool that can help you set up your business in minutes. Its user-friendly interface is also great for attracting customers, which increases sales.

Using the platform is also free, and you don’t need to hire a developer or invest in other ecommerce solutions to get started. You can easily install and manage your products, as well as add custom features to your website.

Shopify also has many features that can help you grow your ecommerce business, including product catalog management tools and inventory tracking. You can also manage your customer information and shipping preferences.

It also offers a number of marketing tools, such as email campaigns and buy-now[1]pay-later apps. It also has a customer service team that is available 24/7. You can also use Shopify to integrate your store with social media platforms, which can increase your sales. For example, you can sell on Instagram or TikTok.

The platform is also mobile-friendly, which allows your customers to browse your products from their phones or tablets. This also means that they can buy from you no matter where they are. Aside from this, it also offers excellent support through email, phone, and live chat.

The company’s help center also includes an extensive library of guides and tutorials. Moreover, Shopify has built-in reporting tools that let you monitor your sales, traffic, and more. This allows you to know where your business stands and how you can improve it.

It also allows you to track your product’s inventory levels, so you can manage your supply chain efficiently. Besides, it lets you offer a range of options to your customers, such as different colors or sizes.

The platform also has built-in payment processors, so you don’t need to worry about finding an external payments provider. You can accept credit cards, PayPal, and debit cards.

You can also choose from a wide selection of themes for your Shopify store. Some of these are free, while others require a small fee.

It is affordable

Whether you are looking to start an online store or sell products from a physical location, Shopify is the right platform. It is affordable and offers a number of features to help you launch and manage your website. The best part is that you don't have to be a tech whiz to use this platform.

Shopify is a platform that lets you sell on different sales channels like social media, marketplaces and mobile apps. It is also compatible with various payment gateways and supports international languages.

There are different pricing tiers depending on your needs and requirements. You can also request a custom quote for your business.

The Lite plan is the cheapest and starts at $9 per month. It is designed for Buy button sellers and does not include all the functionality that comes with higher plans.

Most Shopify plans come with basic features like templates, a payment processor and blog and email marketing tools. However, you can customize your store further through the addition of apps or by using custom code.

Some of these apps charge transaction fees, and it is a good idea to know how much you are paying in this regard before you choose an app or add-on. There are also other costs associated with running an online store, and it is important to calculate them before you decide to sign up for a subscription. These include your monthly price, your platform transaction fee and your add-on or plugin fees.

You can also save on your credit card transaction fees if you use Shopify Payments as your payment processor. This is a great option if you have a low monthly budget and are looking for a quick and simple way to process payments.

Moreover, you can get the benefit of a 'point of sale' system that allows you to sell your products in-person (i.e. at retail outlets, market stalls etc) on the 'Basic' or 'Advanced' plans. The 'Advanced' plan also allows you to create gift cards and provides better quality reporting tools.

It is also possible to sell goods on social media platforms like Twitter and Pinterest, which is a great feature if you want to promote your brand through these channels. However, you should remember that these features are limited if you use a 'Basic' or 'Advanced' plan and that they are not available in all countries or with all payment gateways.

Shopify is secure


It is secure

Shopify is one of the leading eCommerce platforms in the world, with over 600 thousand merchants using it. It has become a popular choice for developers because of the inbuilt security that it provides.

The main reason why it is secure is the fact that it uses SSL (Secure Sockets Layer) to encrypt data passing between customers and your store. This is an essential feature for protecting customers’ sensitive information – such as their credit card details – from hackers.

Moreover, Shopify also uses inbuilt security measures to detect frauds and prevent them from happening. For example, they monitor the orders in real-time and close them if they contain any suspicious characteristics, such as an address mismatch or multiple attempts to login.

It also proactively looks for vulnerabilities, such as cross-site scripting. It is a type of vulnerability where malicious JavaScript from a third-party site appears on your website and performs unauthorized actions on the user’s behalf, such as sending them to a different page or downloading malware.

Another thing that helps keep your store secure is enabling two-factor authentication. This is a security feature that requires two steps to complete an online transaction, such as a password and a code that is sent to the customer’s phone. It can be annoying, but it’s a necessary precaution that protects your business and your customers from hacker attacks.

If you sell online, it’s a good idea to use a secure payment gateway and make sure that the gateway is PCI-compliant. This is a compliance standard that was created by the Payment Card Industry to increase security standards and reduce frauds.

You should also ensure that your store has regular backups, and that the backups are encrypted. This way, if your store is hacked or otherwise damaged, you can recover everything quickly and easily.

Finally, it’s important to avoid storing any sensitive customer or financial information on your store. This includes e-mail addresses, credit cards and other payment details.

shopify is customizable


It is customizable

Shopify offers a variety of features that can be customized to fit the needs of each business. Whether you want to change the look of your site or add functionality, you can do so with just a few clicks.

Customizing a theme is a great way to make your store stand out from the competition. You can do so by modifying colors, language strings, and other elements that define your brand. However, if you want to customize more than just the theme, you should consider hiring a developer.

In addition to a wide variety of theme options, Shopify also offers a number of customizations that can be made through the theme editor. These options allow you to change how your theme looks and functions across all of your store pages.

For example, you can use your theme settings to adjust how your header appears on every page of your store. You can also make changes to your announcement bar, which is a great way to display important information about your business.

Another theme setting that you can customize is your product page layout. This can help you make your products more organized, and it can also improve the overall look of your store.

Choosing the right Shopify theme for your store can make all the difference when it comes to your product pages and how your customers interact with them. There are a wide range of themes available, and you should select one that suits your style and budget.

You should also make sure that you choose a theme that has all the necessary features for your product pages. These include a flexible layout, an easy-to-use section editor, and the ability to work with many different customization apps.

For example, PopBae, a fast-fashion handbag and footwear retailer in the United States, chose Envy as its Shopify theme. The theme included bright and clear product images, color variations for each product, discounted and original prices, and several options to sort products. This helped the brand increase their sales, conversions, and customer loyalty.

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